Leonie Tenthof van Noorden is an industrial designer, specialised in the combination between fashion and technology. In 2014 she graduated from the University of Technology Eindhoven with the project ‘This Fits Me’, focused on personalising garments though 3D body scanning and generative design methodologies.
Currently based in London, Leonie searches for the personal touch in products and unique experiences. To achieve this she engages with a variety of disciplines ranging from architecture, mathematics and fashion to fully exploit the latest methods and techniques.
Check out the video about the design proces and collaboration with Mieneke Roose and read our interview with Leonie about her motivations below:
LEONIE, HOW DID YOU GET INVOLVED IN THE POST-COUTURE COLLECTIVE, AND WHY DID YOU DECIDE TO PARTICIPATE?
I believe it is important to participate in The Post-Couture Collective, to bring people from different disciplines together and to share knowledge and experiences. By sharing this knowledge and combining our skills, we can start innovative projects that push the boundaries of various industries.
WHAT DID YOU FIND INTERESTING ABOUT THIS PARTICULAR PROJECT?
In this first project of The Post-Couture Collective we make a first step towards custom-made fast and affordable fashion. This is a huge step, since custom-made is normally very expensive and accessible to a specific group of people. Making garments perfectly fitted to the body of the customer, will give them more comfort and confidence. And hopefully they will wear the garment longer than only one season.
Next to this, I am very fond of the connector system to assemble the garments. It is great that the garments are not stitched together, but assembled by the person that will wear the garment. All the connectors are programmed, so when you order a custom-made garment, the program will calculate the ultimate strength of the connection.
WHAT IS THE MOTIVATION BEHIND YOUR WORK?
I want to offer something unique to individuals, something exclusive that has a special value for them. Therefore I am very much focused on adding a personal touch in my designs. I analyse how people’s personal characteristics can play a role in the design. This can be an interactive experience, but also in the design of a garment. Generative design software and digital fabrication techniques give me the opportunity to experiment and create custom-made products.
WHAT IS YOUR VISION ABOUT THE CURRENT FASHION INDUSTRY?
Everybody is already aware that the fashion industry is a very polluting industry and the prices of fast-fashion are incredibly low. This needs to change, and already many designers are working on finding a solution for this.
But what really needs to change, is the attitude of the customers. When people are still buying the fast-fashion pieces, the industry will not change. So we need to make slow-fashion and sustainable fashion pieces accessible, affordable and attractive to the general public.
HOW DO YOU INTEND TO INFLUENCE THIS INDUSTRY?
I believe that technology can play a large part in this change, since it can maintain the speed of the society we are living in now. Custom-made garments will definitely be a solution to the fast fashion problem, but not when everything is done by hand, it’s too time consuming. Involving generative design methods and digital fabrication techniques, to adapt every design to an individual, will make it fast, affordable and more valued by the customers.
THANK YOU FOR SHARING YOUR OPINION LEONIE!
Find our more about Leonie’s work on her website: